Bayrus Consultancy

SaaS Growth Specialists

7-Day MLS Activation Checklist

Goal: Connect MLS + Publish First Listing

Every new user hits activation in 7 days. Activation is the leading indicator of retention.

0

Welcome + Book Kickoff

  • Capture name, email, phone, and MLS at signup
  • Auto-show calendar and book 20–30 min kickoff within 72 hours

Why: Faster contact = more completions

1

Live Kickoff (Do It With Them)

  • Custom live call: Co-browse to connect MLS
  • Resell value and use their name
  • Give 7-day homework and enable 5-step checklist
  • Book Day-7 check-in before ending call

Why: Custom > personal > live; some beats none

2

MLS Approval + Import One Property

  • Confirm MLS connection works
  • Import one property
  • Send Nudge #1: "Step 1/5 done. 4 to go."

Why: Reduce overwhelm by focusing only on activation steps

3

Create Draft with Pre-Set Template

  • Auto-apply best template and create draft
  • Send Nudge #2: "Template loaded—add photos and key details"
  • Watch for usage drop; trigger rescue outreach if stalled
4

Add Photos + Details (QC)

  • Upload media and fill in price, beds, baths, description
  • Pass simple "draft quality" check
  • Send Nudge #3: "You're one click from live. Publish to unlock bonus"

Why: Carrots outperform sticks

5

🎯 Publish First Listing (Activation Achieved)

  • User clicks Publish
  • Capture live URL and mark as activation
  • Auto-release "Listing Boost Pack" (pro templates + 15-min boost call + priority support)

Why: Incentivize completion immediately after activation

6

Boost Call + Proof Capture

  • 15-min boost call to optimize copy/photos
  • Collect one-line quote from user
  • Screenshot dashboard showing activation

Why: Show > tell; raw, recent proof is most persuasive

7

Review + Next Week's Fix

  • Show D7 Activation chart (baseline vs now)
  • Identify top blocker
  • Commit to ONE change for next week
  • Confirm next call

Why: Perception of speed = value. Decrease time-to-first result

📊 Primary KPI to Track

D7 Activation Rate = (# who publish within 7 days ÷ total new accounts) × 100%

Report weekly with: "what changed → next fix"

Need help implementing this checklist? Book a discovery call to improve your retention and see if we're a good fit.

Book Discovery Call

Make wins fast and visible—decreasing time delay and increasing perceived likelihood of success.

That's what keeps users (and clients).